Our Story

Insight Canapé Research & Consultancy started operating in 2021 (1400 Khorshidi).

What we mean by “Insight Canape” in market research and analysis industry? In one sentence, the relation of “Canapé” to “the Main Course” of a meal is the same as the relation of “Insight” to the “Strategies” of a company.

Insight means the capacity to gain an accurate and deep understanding of something and the results are:

To gain innovative solutions for resolving the current problems of the business

To set new and smart approaches for future strategies

To identify and predict market and consumer needs

Canape

A small dish of food with a base of a small piece of bread, pastry, or crackers with a flavorful spread such as butter, flavored cream cheese, and a topping of caviar, meat, vegetable, or fruit taken before a meal or the main course of a meal to stimulate one's appetite. This type of food is mostly served in official ceremonies during which the exchange of knowledge, networking, and sometimes initiation of important future cooperation happens.

Our story began…  Insight Canape R&C was formed based on the team and individual knowledge, years of experiences working in and with multinational corporations and Market Research companies in local and international markets.

We aim to transfer the cutting-edge knowledge into the country and localize the new research methodologies (quantitative and qualitative), techniques, and advanced analysis, using our smart platform. By offering these new methods and technologies, we guarantee you an incomparable quality that results in generating actionable insights from big data, a deep understanding of your consumers, listening to their feedback, and quick response to their needs, so that both sides stay in a strong relationship and an unforgettable delightful experience.