Techniques and Advanced Analysis

Landscaping360˚

Brand performance is analyzed and demonstrated compared to the competition having trade and consumers’ points of view in one matrix. The results show where to play? With which characteristics of the product to play? Which price? Which segment to play? And how to win for gaining a higher market share.

Modelling & Forecasting

Using the historical data of the organization, officially published data, data from International Market Research Companies, and also macroeconomic KPIs, we can model the data and forecast the sales and consumer needs by applying advanced technologies of AI and ML.

Sustainability

According to the summit by the UN to all developed and developing countries for taking immediate action on Sustainable Development Goals until 2030, we are aiming to help your company to identify and achieve your goals based on your priorities and geographical conditions. With market research studies and innovative techniques, we provide actionable insights and analytics which enable you to set data-driven strategies.

 

Segmentation to creating persona

Today, consumers need to be heard more than at any time before. the business owners have to compete on providing a better solution to have a dialogue with their customers in a shorter time. Collecting customers’ feedback at every touch point throughout their journey is key. The result is customer engagement with your brand and product as part of their journey.  
If you have a systematic solution for collecting your customers’ feedback but you don’t know what to do with it, that’s just a waste of money and time. every feedback you get, there should be a plan to getting deep inside and responding, otherwise, it will become a pain point in your customers’ minds.
Other than that, you shouldn’t feel bad about negative feedback because they are an important factor in your growth and success. It is very important to create your strategies based on the customers’ feedback and experiences.

Customer basket analysis, retain and increase loyal customers

• Trade Segmentation
• Consultancy and implementation of Route-To-Consumer
• Trade Engagement Program
• Brand Activation with professional shopkeeper
• Category Management
• Personalized Offering & AI recommendation