Products

All the data about the brand, distribution channels, and sales exist as historical or one-off data, can be integrated into our smart platform, and standardized to be used for deriving actionable insights enabling companies to be more precise and agile in decision-making. Customer segmentation, monitoring new trends in purchase and consumption  
 

Retail DataMining platform, enables data integration, preparation, and deriving of actionable insights which empower decision-makers with high analytical skills. Any type of structured data relevant to the business question can be evaluated and analysed at once.
 

Every business unit, independent or as a chain, can benefit from this service. The platform, provides better communication, transparency, and data circulation and management across different layers of a company. It is a place where the customers’ feedback and issues can be addressed quicker or at least have a clear status to take proper action in a due time.  
 

We have deep knowledge about developing and applying a vast spectrum of innovative ways for creating insights from unstructured data from omnichannel that are probably untouched yet, for a truly 360° CX Measurement. Asking questions in surveys is not enough, so it is important that both internal (client owned) and external (e.g. social intelligence) data is included as part of an organisation’s CX management programme.

Your gain:

• Evaluate the effectiveness of a digital campaign and how it compares to competitive campaigns using the Social Brand performance Score.
• Track online performance in comparison to competitors and discover conversation drivers ranked by no. of mentions in the data
• Gain category insights – understand the needs and opinions of consumers and how to communicate with them
• Analyse Facebook fan page content or any other online source and compare to competitors’ pages
• Identify purchase triggers and barriers in any product category
• Understand important moments in relation to purchases, using the landscape framework
• Discover purchase leads for any product or service, ranked by probability to buy
• Analyse images to understand associations with the product category and how people depict a brand, through proprietary image logo and theme detection capabilities