Qualitative Studies
Accompanied Shopping Interviews
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Qualified respondents are recruited based on the criteria of the project. The respondent is accompanied through the shopping by the project team. They observe and question in case it is needed.
Diary
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Diaries are self-administered questionnaires that sometimes with the test product are sent to recruited respondents. The person can record their opinions as they feel at the moment of experiencing it in their own time and environment.
HV (In-Home Visit)
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The researcher and client can ask questions while observing the respondent’s behaviour regarding consumption, usage, and preservation of the targeted product. This methodology in addition to FGD helps deeper understanding of ‘Whys’.
IDI (In-Depth Interview)
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This type of interview is usually conducted in form of Face-To-Face with managers, experts, or decision-makers in specific departments of an organization, a company, or a shop. The purpose is to understand the experts’ opinions about the project’s objectives and deeply understand the challenges and opportunities around them.
With our infrastructure, we can run the interview both online and offline. The main advantages of running online interviews are significantly less cost, and high quality plus the client’s direct observation and involvement are possible.
FGD (Focus Group Discussion)
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Depending on the project objectives, focus groups can be considered as an exploratory phase or a deeper understanding of a subject, before or after the quantitative phase, or as a separate study. FGDs can be implemented in both ways; online or offline.
The recruitment of participants in Focus Groups can be done from the Quantitative participants, consumer panels, social media or other specific methodologies to be recommended based on the product category.