Quantitative Studies

Sales Observation & Recording

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The experienced team, observe and record the target products’ sell-out, the exact Retail Selling Price, and customer reaction when encountered with new launches and campaigns at POS. This methodology can be run parallel with other sell-out measuring tools such as Retail Audit, where reliable and EPOS data are unavailable.

  • Reliability of the collected data
  • Observation and quick measurement of a launch performance (switching, trial, loyalty, …)
  • In-store marketing campaign effectiveness, gain toeholds to be investigated deeper and find out the answers to Whys in the later phases of the studies

CAWI (Web-Based Interview)

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In CAWI methodology, the questionnaires are answered as self-administered using the link which has been delivered to them before. We use different techniques for recruiting qualified respondents.

  • Achieve a better sample structure proportional to the population
  • Gain higher sample size and more reliable data
  • Achieve more spread-wide samples geographically
  • Quality control through phone calls by 30%
  • The expenses are drastically less compared to traditional ways
  • Application of advanced techniques such as AI and ML for data standardization
  • It can be used for the establishment of a Consumer Panel or On-line Community to run quick surveys and get answers to business questions in a short time

CLT (Central Location Test)

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Based on the project objectives, CLT can be used for studies such as Product Tests or Concept Tests. This is an FTF interview in a central location where the recruited respondents are invited. The questionnaire can be longer than a common FTF, up to 1 hour. Providing a proper location and also employing professional well-experienced interviewers are crucial in this methodology.

The advantages of using this methodology are:

  • It’s recommended for the questionnaires with more complex topics.
  • Direct monitoring of the team performance and quality of the interviews is possible.

CAPI (Computer Assisted Personal Interview)

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This is same as the traditional way of interviewing Door-To-Door or Face-To-Face, but with additional benefits. In CAPI, we have eliminated the use of pen and paper and many difficulties around that in addition to the time-consuming steps of manual quality control and data entry by separate teams

The advantages of using this methodology are:

  • The management platform enables us to monitor the interviewers from the HQ office in real-time while checking the spread of samples across the cities based on the sample design.
  • In case of finding any errors during the logic check, the respondents can be located easily and followed up for clarifying the ambiguities or solve the issue.
  • The possibility of having fake interviews in the final data is insignificant, as they can be easily recognized and tracked.
  • The questionnaire flow is smooth and user-friendly within our CAPI application.
  • By omitting paperwork, we are taking a big step toward our sustainability goals
  • Enabled taking photos for documentation and dispatch for back office checks in real-time when needed.
  • Communicating with supervisors or the project manager for problem-solving or asking questions straight away.
  • Reporting in real-time is handy and empowers us with agile decision-making.

Some examples of quantitative research are Intersection Interviews, Door-To-Door Interviews, Product Tests at home, Exit Survey, Interviews in Exhibitions

CATI (Computer Assisted Telephone Interview)

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In this methodology, the data is collected through telephone interviews. Our CATI application enables us to manage the project, monitor the calls, record interviews, quality control, and target a wider coverage as it suits the objectives of the project.

The advantages of using this methodology are:

  • In our CATI program, we have the possibility of executing at least 15 interviews in parallel.
  • All the calls are recorded.  Supervisors and the QC team randomly check 30% of the total quota from each interviewer.
  • The collected data can be integrated with other quantitative data in our smart platform, “Canape360”, and “DataMining”.

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